Marketing Plan
Marketing Plan
African American Market by the Numbers
From the U.S. Census Bureau
African American Population Total
Based on the Census Bureau's March 2004 and 2005 Current Population Survey there are 35,183,416 African American people in the United States, or 12.1 percent of the civilian. Blacks continue to be concentrated in the South (55 percent), a similar proportion (18 percent) lived in the Northeast and the Midwest, and 9 percent lived in the West.
The number of U.S. residents who reported as African American alone or in combination with one or more other races in Census 2000. This group made up 12.9% of he total population. About 80 percent of African-Americans have earned at least a high school diploma and 65 percent are in the labor force, according to a report released today by the Commerce Department's Census Bureau. The report also shows that 52 percent of African-American married couples had incomes of $50,000 or more in 2001.
Ohio Population
As of 2004, Ohio's population was estimated to be 11,459,011 people with 1,306,923 being Afriocan American, or 11.6% of the population.
City of Cincinnati Demographics
As of the census of 2003, there are 317,361 people, 166,012 households, and 72,566 families residing in the city. The population density is 1,640.5/km² (4,249.0/mi²). There are 166,012 housing units at an average density of 822.1/km² (2,129.2/mi²). The racial makeup of the city is 52.97% White, 42.92% Black or African American, 0.21% Native American, 1.55% Asian, 0.04% Pacific Islander, 0.63% from other races, and 1.68% from two or more races. 1.28% of the population are Hispanic or Latino of any race.
There are 148,095 households out of which 25.1% have children under the age of 18 living with them, 26.6% are married couples living together, 18.6% have a female householder with no husband present, and 51.0% are non-families. 42.8% of all households are made up of individuals and 11.1% have someone living alone who is 65 years of age or older. The average household size is 2.15 and the average family size is 3.02.
The age distribution is 24.5% under the age of 18, 12.9% from 18 to 24, 31.6% from 25 to 44, 18.7% from 45 to 64, and 12.3% who are 65 years of age or older. The median age is 32 years. For every 100 females there are 89.4 males. For every 100 females age 18 and over, there are 85.6 males.
The median income for a household in the city is $29,493, and the median income for a family is $37,543. Males have a median income of $33,063 versus $26,946 for females. The per capita income for the city is $19,962. 21.9% of the population and 18.2% of families are below the poverty line. Out of the total population, 32.0% of those under the age of 18 and 14.8% of those 65 and older are living below the poverty line.
EDUCATIONAL ATTAINMENT
More Black women than Black men aged 25 and over have earned at least a bachelor’s degree.
Of the 20.4 million Blacks and 133.4 million non-Hispanic Whites 25 and older, a lower percentage of Blacks had earned at least a high school diploma (79 percent and 89 percent, respectively). The proportion of all non-Hispanic Whites with at least a bachelor’s degree (29 percent) was higher than that of all Blacks (17 percent). Over one-half (52 percent) of all Blacks lived in a central city within a metropolitan area,6 compared with 21 percent of non-Hispanic Whites.
More Black women than Black men had earned at least a bachelor’s degree (18 percent compared with 16 percent, see Figure 6), while among non-Hispanic Whites, a higher proportion of men than women had earned at least a bachelor’s degree (32 percent and 27 percent, respectively).
The percentage in 2000 of African Americans age 25 and over who were high-school graduates record high. Among those ages 25 to 29, 86% of African Americans who attained at least a high school diploma.
Seventeen percent in 2000 of African Americans age 25 and over with at least a bachelor's degreea record high.
In 2002, 33 percent of all Blacks were under 18.
A larger proportion of Black males than non-Hispanic White males were under 18 (36 percent compared with 24 percent). In contrast, 7 percent of Black males and 12 percent of non-Hispanic White males were 65 and over. A greater percentage of Black females (30 percent) than non-Hispanic White females (22 percent) were under age 18, while 9 percent of Black females and 16 percent of non-Hispanic White females were 65 and over.
In 2002, there were 8.8 million Black families and 53.6 million non-Hispanic White families in the United States. Nearly one-half (48 percent) of all Black families
were married-couple families, 43 percent of Black families were maintained by women with no spouse present, and 9 percent were maintained by Black men with no spouse present.
Other facts on African-Americans -
- In 2002, among married-couple families, 33 percent of Black families had two members, compared with 47 percent of non-Hispanic White families (see Figure 5). Black married-couple families were more likely than their non-Hispanic White counterparts to have five or more members (20 percent and 12 percent, respectively).
— African-American women participated in the labor force at a slightly higher rate (62 percent) than their non-Hispanic white counterparts (60 percent). On the other hand, African-American men were somewhat less likely than non-Hispanic white males to participate in the labor force 68 percent versus 73 percent.
— For African-American men, the most common occupational category was operator, fabricator and laborer, in which 28 percent were employed. About 19 percent each worked in three other occupational categories: technical, sales and administrative support jobs; service occupations; and managerial and professional specialty jobs.
— Among African-American women, 36 percent worked in technical, sales and administrative support jobs and about 27 percent each in managerial and professional specialty jobs and in service occupations.
— African-American women age 25 and over were more likely than their male counterparts to have earned at least a bachelor's degree (18 percent versus 16 percent). (See Figure 6 in report.)
— African-Americans have larger families than non-Hispanic whites. For example, 20 percent of African-American married-couple families consisted of five or more members, compared with 12 percent of their non-Hispanic white counterparts.
— Nearly one-half (48 percent) of all African-American families were married-couple families; for non-Hispanic white families, the corresponding figure was 82 percent.
— African-Americans were less likely than non-Hispanic whites to be currently married (35 percent compared with 57 percent).
— The majority of African-Americans (55 percent) resided in the South.
The findings are from the annual demographic supplement to the March 2002 Current Population Survey. As in all surveys, the data are subject to sampling variability and other sources of error.
Income and Poverty - $30,439
The 2000 median income of African-American households, representing a new all-time high. The 2000 median was up 5.5% from 1999.Twenty-seven percent of African-American married-couple families had incomes of $75,000 or more in 2001.
African American Poverty Rate 22.1%
Poverty rate for African Americans in 2000, the lowest measured since 1959the earliest year for which poverty data are available. The 2000 rate was down from 23.6% in 1999. About a half-million fewer African Americans were poor in 2000 than in 1999 (7.9 million versus 8.4 million).
Technology 81%
Percentage of African-American children ages 6 to 17 who had access to a computer either at home or in school in 2000.
Businesses 823,500
Number of African Americanowned businesses in the United States in 1997. These businesses employed 718,300 people and generated $71.2 billion in revenues. They made up 4% of the nation's 20.8 million nonfarm businesses and 27% of its 3.0 million minority-owned firms.
26%
The increase from 1992 to 1997 in the number of African Americanowned firms, excluding corporations; the total number of firms in the United States grew 7% over the same period.
38%
Proportion of the nation's African Americanowned firms in 1997 whose owners were women, a higher percentage of female owners than in any other minority race or ethnic group.
$86,500
Average receipts of an African Americanowned firm in 1997. A small subset of African Americanowned firms8,700had annual sales of $1 million or more each.
Jobs 119,000
Number of African-American engineers in 2000. Additionally, 48,000 African Americans were lawyers and 45,000 were physicians.
States 3.2 million
The number of New York residents who reported as African American in Census 2000, making the Empire State the state with the highest number of African Americans. California, Texas, Florida (about 2.5 million African Americans each), and Georgia (2.4 million) followed.
17
The number of states with 1 million or more African-American residents in 2000. Ten (Alabama, Florida, Georgia, Louisiana, Maryland, Mississippi, North Carolina, South Carolina, Texas, and Virginia) were in the South. The remaining seven were California, Illinois, Michigan, New Jersey, New York, Ohio, and Pennsylvania. Combined, these states accounted for more than 8 in 10 of the nation's African Americans.
37%
The percentage of Mississippi's population that reported as African American in Census 2000. Louisiana (33%), South Carolina (30%), Georgia, Maryland (29% each), and Alabama (26%) followed. The District of Columbia, a state equivalent, had the highest proportion, with 61%.
Cities 2.3 million
The number of people in New York City who in Census 2000 reported as African American. New York led all the nation's cities in this category. Chicago was second, with 1.1 million, followed by Detroit; Philadelphia; Houston; Los Angeles; Baltimore; Memphis, Tenn.; Washington, D.C.; and New Orleans.
African American Market by the Numbers
From the U.S. Census Bureau
African American Population Total
Based on the Census Bureau's March 2004 and 2005 Current Population Survey there are 35,183,416 African American people in the United States, or 12.1 percent of the civilian. Blacks continue to be concentrated in the South (55 percent), a similar proportion (18 percent) lived in the Northeast and the Midwest, and 9 percent lived in the West.
The number of U.S. residents who reported as African American alone or in combination with one or more other races in Census 2000. This group made up 12.9% of he total population. About 80 percent of African-Americans have earned at least a high school diploma and 65 percent are in the labor force, according to a report released today by the Commerce Department's Census Bureau. The report also shows that 52 percent of African-American married couples had incomes of $50,000 or more in 2001.
Ohio Population
As of 2004, Ohio's population was estimated to be 11,459,011 people with 1,306,923 being Afriocan American, or 11.6% of the population.
City of Cincinnati Demographics
As of the census of 2003, there are 317,361 people, 166,012 households, and 72,566 families residing in the city. The population density is 1,640.5/km² (4,249.0/mi²). There are 166,012 housing units at an average density of 822.1/km² (2,129.2/mi²). The racial makeup of the city is 52.97% White, 42.92% Black or African American, 0.21% Native American, 1.55% Asian, 0.04% Pacific Islander, 0.63% from other races, and 1.68% from two or more races. 1.28% of the population are Hispanic or Latino of any race.
There are 148,095 households out of which 25.1% have children under the age of 18 living with them, 26.6% are married couples living together, 18.6% have a female householder with no husband present, and 51.0% are non-families. 42.8% of all households are made up of individuals and 11.1% have someone living alone who is 65 years of age or older. The average household size is 2.15 and the average family size is 3.02.
The age distribution is 24.5% under the age of 18, 12.9% from 18 to 24, 31.6% from 25 to 44, 18.7% from 45 to 64, and 12.3% who are 65 years of age or older. The median age is 32 years. For every 100 females there are 89.4 males. For every 100 females age 18 and over, there are 85.6 males.
The median income for a household in the city is $29,493, and the median income for a family is $37,543. Males have a median income of $33,063 versus $26,946 for females. The per capita income for the city is $19,962. 21.9% of the population and 18.2% of families are below the poverty line. Out of the total population, 32.0% of those under the age of 18 and 14.8% of those 65 and older are living below the poverty line.
EDUCATIONAL ATTAINMENT
More Black women than Black men aged 25 and over have earned at least a bachelor’s degree.
Of the 20.4 million Blacks and 133.4 million non-Hispanic Whites 25 and older, a lower percentage of Blacks had earned at least a high school diploma (79 percent and 89 percent, respectively). The proportion of all non-Hispanic Whites with at least a bachelor’s degree (29 percent) was higher than that of all Blacks (17 percent). Over one-half (52 percent) of all Blacks lived in a central city within a metropolitan area,6 compared with 21 percent of non-Hispanic Whites.
More Black women than Black men had earned at least a bachelor’s degree (18 percent compared with 16 percent, see Figure 6), while among non-Hispanic Whites, a higher proportion of men than women had earned at least a bachelor’s degree (32 percent and 27 percent, respectively).
The percentage in 2000 of African Americans age 25 and over who were high-school graduates record high. Among those ages 25 to 29, 86% of African Americans who attained at least a high school diploma.
Seventeen percent in 2000 of African Americans age 25 and over with at least a bachelor's degreea record high.
In 2002, 33 percent of all Blacks were under 18.
A larger proportion of Black males than non-Hispanic White males were under 18 (36 percent compared with 24 percent). In contrast, 7 percent of Black males and 12 percent of non-Hispanic White males were 65 and over. A greater percentage of Black females (30 percent) than non-Hispanic White females (22 percent) were under age 18, while 9 percent of Black females and 16 percent of non-Hispanic White females were 65 and over.
In 2002, there were 8.8 million Black families and 53.6 million non-Hispanic White families in the United States. Nearly one-half (48 percent) of all Black families
were married-couple families, 43 percent of Black families were maintained by women with no spouse present, and 9 percent were maintained by Black men with no spouse present.
Other facts on African-Americans -
- In 2002, among married-couple families, 33 percent of Black families had two members, compared with 47 percent of non-Hispanic White families (see Figure 5). Black married-couple families were more likely than their non-Hispanic White counterparts to have five or more members (20 percent and 12 percent, respectively).
— African-American women participated in the labor force at a slightly higher rate (62 percent) than their non-Hispanic white counterparts (60 percent). On the other hand, African-American men were somewhat less likely than non-Hispanic white males to participate in the labor force 68 percent versus 73 percent.
— For African-American men, the most common occupational category was operator, fabricator and laborer, in which 28 percent were employed. About 19 percent each worked in three other occupational categories: technical, sales and administrative support jobs; service occupations; and managerial and professional specialty jobs.
— Among African-American women, 36 percent worked in technical, sales and administrative support jobs and about 27 percent each in managerial and professional specialty jobs and in service occupations.
— African-American women age 25 and over were more likely than their male counterparts to have earned at least a bachelor's degree (18 percent versus 16 percent). (See Figure 6 in report.)
— African-Americans have larger families than non-Hispanic whites. For example, 20 percent of African-American married-couple families consisted of five or more members, compared with 12 percent of their non-Hispanic white counterparts.
— Nearly one-half (48 percent) of all African-American families were married-couple families; for non-Hispanic white families, the corresponding figure was 82 percent.
— African-Americans were less likely than non-Hispanic whites to be currently married (35 percent compared with 57 percent).
— The majority of African-Americans (55 percent) resided in the South.
The findings are from the annual demographic supplement to the March 2002 Current Population Survey. As in all surveys, the data are subject to sampling variability and other sources of error.
Income and Poverty - $30,439
The 2000 median income of African-American households, representing a new all-time high. The 2000 median was up 5.5% from 1999.Twenty-seven percent of African-American married-couple families had incomes of $75,000 or more in 2001.
African American Poverty Rate 22.1%
Poverty rate for African Americans in 2000, the lowest measured since 1959the earliest year for which poverty data are available. The 2000 rate was down from 23.6% in 1999. About a half-million fewer African Americans were poor in 2000 than in 1999 (7.9 million versus 8.4 million).
Technology 81%
Percentage of African-American children ages 6 to 17 who had access to a computer either at home or in school in 2000.
Businesses 823,500
Number of African Americanowned businesses in the United States in 1997. These businesses employed 718,300 people and generated $71.2 billion in revenues. They made up 4% of the nation's 20.8 million nonfarm businesses and 27% of its 3.0 million minority-owned firms.
26%
The increase from 1992 to 1997 in the number of African Americanowned firms, excluding corporations; the total number of firms in the United States grew 7% over the same period.
38%
Proportion of the nation's African Americanowned firms in 1997 whose owners were women, a higher percentage of female owners than in any other minority race or ethnic group.
$86,500
Average receipts of an African Americanowned firm in 1997. A small subset of African Americanowned firms8,700had annual sales of $1 million or more each.
Jobs 119,000
Number of African-American engineers in 2000. Additionally, 48,000 African Americans were lawyers and 45,000 were physicians.
States 3.2 million
The number of New York residents who reported as African American in Census 2000, making the Empire State the state with the highest number of African Americans. California, Texas, Florida (about 2.5 million African Americans each), and Georgia (2.4 million) followed.
17
The number of states with 1 million or more African-American residents in 2000. Ten (Alabama, Florida, Georgia, Louisiana, Maryland, Mississippi, North Carolina, South Carolina, Texas, and Virginia) were in the South. The remaining seven were California, Illinois, Michigan, New Jersey, New York, Ohio, and Pennsylvania. Combined, these states accounted for more than 8 in 10 of the nation's African Americans.
37%
The percentage of Mississippi's population that reported as African American in Census 2000. Louisiana (33%), South Carolina (30%), Georgia, Maryland (29% each), and Alabama (26%) followed. The District of Columbia, a state equivalent, had the highest proportion, with 61%.
Cities 2.3 million
The number of people in New York City who in Census 2000 reported as African American. New York led all the nation's cities in this category. Chicago was second, with 1.1 million, followed by Detroit; Philadelphia; Houston; Los Angeles; Baltimore; Memphis, Tenn.; Washington, D.C.; and New Orleans.
